competitive teardown

n.

Reverse engineering a competitor's product by taking it apart and examining its components and materials.

Example Citations:

Toyotas aren't the only cars being disemboweled here at GM's Vehicle Assessment and Benchmarking Activity center. A 2006 Mercedes ML350 waits to be carved up with a handheld power saw. A VW Touareg is spread helter-skelter. Chryslers and Hondas and BMWs and Fords lie dismantled, their parts reduced to labels and data points: Cap ASM F/Tank Fil, 1 \@ .068 kg. Switch ASM HTR w/bezel, 1 \@ .174 kg. It's all part of the biggest open secret in Detroit: Automakers reverse engineer their opponents' newest and hottest vehicles in what's called a competitive teardown.

— Carl Hoffman, "The Teardown Artists," Wired, February 1, 2006

There is no substitute for tearing down a competitors product in order to make cost and quality comparisons. In 1997 a Midwest appliance manufacturer initiated a competitive teardown of refrigerators and found its product to be 40% heavier with 70% more parts than the best-in-class refrigerator of the same size — a shocking revelation in a brutally cost competitive market.

— "Benchmarking," MoreSteam.com, January 1, 2005

Earliest Citation:

All of Ford Motor Company's (NYSE: F) major North American product development teams will soon operate under one roof, with the construction of a new $150 million Program Team Facility in Dearborn, Mich. ...

In addition to the office space for the team engineers, it (the facility) will feature design studios, engineering mock-up rooms, electronic review rooms, competitive teardown areas and garage facilities.

— "Ford's new program team facility will house all major future product development," PR Newswire, February 2, 1994

Related Words:

car cloning

cut and shut

Categories:

Business (General)

Cars

Technology (General)